– Let’s talk about Cirelli Coffee Roasting Co –
Cirelli Coffee is passionate about family and about coffee. We have a simple and honest philosophy: to express our love of coffee by providing a range of uniquely flavourful coffees to be enjoyed by both coffee enthusiasts and a range of coffee drinkers.
Cirelli Coffee is here to create extraordinary tasting coffee.
I’m Gianni Cirelli, and in 2011 I had a passion to roast my own coffee the way I liked it. So one morning I woke up and I bought myself a 2kg coffee roaster. We tiled the back garage, made it food-safe, installed the roaster and I started roasting. I did a whole lot of research and visited many roasting places. I ‘m pretty much self-taught and learnt along the way.
In 2013, I bought a 15kg Giesen roaster and moved to Welland. A tin shed in an industrial area was transformed into an all day roasting place where people come in and watch me roast and enjoy a coffee and zeppole that my mum makes fresh on the premises.
From here, Cirelli Coffee Roasting Co. was born, from a love of coffee, traditional values and a commitment to the simple things in life. Family. Friends. Building long-standing relationships. Working with our customers as partners. And making time for exceptional tasting coffee and lasting conversation.
We are a creative boutique coffee roasting company, and our aim is to provide other lovers of great coffee with the blends and taste you know will get your customers and staff talking… it’s the coffee people talk about.
– Our Values –
At Cirelli Coffee, we have a set of core values that guide us.
Family – We are family owned with traditional values and a commitment to simple things in life. Family. Friends. Building long-standing relationships.
Relationships – We value the opportunity to form long-standing, mutually beneficial relationships with coffee.
Communication – to have open communication so we can work together in growing your business.
Extraordinary Coffee – We strive to bring you high-quality coffee, roasted fresh for you to enjoy.
Passion – We love what we do. Without it, everything seems dull and monotonous.
Authenticity – We embody honesty, accountability, transparency and openness above all things
“Alone we can do so little; together we can do so much.” – Helen Keller
Unpacking the Giesen Roaster
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As a child, I had always been surrounded by coffee…”I’d wake up to it for breakfast, finish a meal with it and end a gathering with family and friends with it”.
Born to Italian migrants, some of my fondest memories of a child are of my father Frank letting me spoon the bit of melted sugar and coffee at the bottom of his ‘tazza’ (cup), and my mother Tina, pouring warm espresso over vanilla ice cream for a summer treat…
It is this experience and my passion for quality that led me to start-up Cirelli Coffee Roasting Co Pty Ltd.
Our packaging is designed to provide a distinct handmade imported feel, tracing its origins back to Italy.
Each bag acknowledges the world’s premier growing region from which Cirelli Coffee sources its beans, in the most beautiful way – passport stamps!! Brazil, Colombia, Costa Rica, Guatemala, Kenya, Sumatra…It is as though each bag has travelled the globe.
The bags are each sealed with an Italian inspired insignia tamper seal dated with the year Cirelli Family migrated from Italy.
“Simplicity is the ultimate sophistication.”
Leonardo da Vinci
“To create something exceptional, your mindset must be relentlessly focused on the smallest detail.”
We are very selective from where we source our beans from. We have a number of bean brokers from where our coffee is sourced, and we work closely with each of them to bring you the finest selection of green coffee.
Our beans are roasted on demand to provide the freshest roasted coffee to purchasers.
Each origin is roasted individually in small batches and then blended. We do this because each of the beans have their own roasting method to add balance, body and crema. Once they are roasted, they are cooled down, destonned and then blended. This is evident in bean colour variation. This means every bean is roasted at its individual optimum
Quality and attention to detail is part of the Cirelli Coffee culture.
We’re Italian, so coffee runs through our family history as strong as “gli antichi proverbi” Italiani – the old proverbs about life, love, food and family that remind us to make time for the important things in life.
When Franco Cirelli migrated to Australia in 1962, whilst his possessions were few, he brought with him a wealth of old Italian sayings he remembered from his parents and grandparents – “Gli Antichi Proverbi Italiani”. They helped him relate to daily life in a foreign country. We captured those sayings. These wise little reminders have been part of our lives growing up, as they were for our parents and grandparents. They pay homage to Franco Cirelli, his life and achievement. Found in the opening our original 250g bags, they help preserve the Cirelli legacy and celebrate Franco Cirelli’s Italian origins. They are wise, humorous, and truthful, covering all facets of life: work, relationships, weather, food and family. They may have relevance to your life. So while you drink Cirelli Coffee, you can read, share and think about a tradition that dates back generations.
It’s our way of saying, ”enjoy this moment with us. It’s special, and so are you.“
“Quality is the product of skillful execution”
“Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skilful execution; it represents the wise choice of many alternatives.” William Foster
The Crew that Brew
This picture was taken in 2017. We’re constantly changing and growing. The big guy on the left is Rod. He’s our roaster – ‘Roaster Rod’. He’s the one that helps bring out the best in that wonderful nectar in your cup. The little fellow on the right is my nephew Darcy, he’s now decided to take up swimming. The lady to the left of him is ‘Nonna Cirelli’, she make the wonderful fresh zeppole every Saturday morning at Cirelli HQ. You must pop-in and try them. The girl on the top right is Emily, she my better half and Jessica is to the left of her.
If you haven’t gathered, I’m the guy with the cap in the middle.