– Let’s talk about Cirelli Coffee Roasting Co –
Cirelli Coffee is passionate about family and about coffee. We have a simple and honest philosophy: to express our love of coffee by providing a range of uniquely flavourful coffees to be enjoyed by both coffee enthusiasts and a range of coffee drinkers.
Cirelli Coffee exists to create extraordinary tasting coffee that will make you deleriously happy.
I’m Gianni Cirelli, and in 2011 I had a passion to roast my own coffee the way I liked it. So one morning I woke up and bought myself a coffee roaster and I started roasting. I did a lot of research and visited many roasting places. I’m self-taught and learnt along the way.
In 2013, I bought a bigger Giesen roaster and moved to Welland. A tiny tin shed in an industrial area was transformed into an all day roasting place where people come in and watched us roast and enjoy a coffee and zeppole that my mum made fresh.
From here, Cirelli Coffee Roasting Co. a creative boutique coffee roasting company was born, from a love of coffee, traditional values and a commitment to the simple things in life. Family. Friends. Building long-standing relationships. Working with our customers as partners. And making time for exceptional tasting coffee and lasting conversation.
For our customers, our aim is to provide blends and tastes you know will get your customers and staff talking. That is why, it’s the coffee people talk about!
– Our Values –
At Cirelli Coffee, we have a set of core values that guide us.
Family – We are family owned with traditional values and a commitment to simple things in life. Family. Friends. Building long-standing relationships.
Relationships – We value the opportunity to form long-standing, mutually beneficial relationships with coffee.
Communication – to have open communication so we can work together in growing your business.
Extraordinary Coffee – We strive to bring you high-quality coffee, roasted fresh for you to enjoy.
Passion – We love what we do. Without it, everything seems dull and monotonous.
Authenticity – We embody honesty, accountability, transparency and openness above all things
“Alone we can do so little; together we can do so much.” – Helen Keller
Unpacking the Giesen Roaster
As a child, I had always been surrounded by coffee…”I’d wake up to it for breakfast, finish a meal with it and end a gathering with family and friends with it”.
Born to Italian migrants, some of my fondest memories of a child are of my father Frank letting me spoon the bit of melted sugar and coffee at the bottom of his ‘tazza’ (cup), and my mother Tina, pouring warm espresso over vanilla ice cream for a summer treat…
It is this experience and my passion for quality that led me to start-up Cirelli Coffee Roasting Co Pty Ltd.
Our packaging is designed to provide a distinct handmade imported feel, tracing its origins back to Italy.
Our first three belnds were designed to acknowledges the world’s premier growing region from which Cirelli Coffee sources its beans, in the most beautiful way – passport stamps!! Brazil, Colombia, Costa Rica, Guatemala, Kenya, Sumatra…It is as though each bag has travelled the globe.
The bags are each sealed with an Italian inspired insignia tamper seal dated with the year Cirelli Family migrated from Italy.
“Simplicity is the ultimate sophistication.”
Leonardo da Vinci
“To create something exceptional, your mindset must be relentlessly focused on the smallest detail.”
We are very selective from where we source our beans from. We work closely with them to bring you the finest selection of green coffee.
Our specialtyy beans are roasted on demand to provide the freshest roasted coffee to purchasers.
Each origin is roasted individually in small batches and then blended. We do this because each of the beans have their own characteristics to add balance, body and crema. Once they are roasted, they are cooled down, destonned and then blended. This is evident in bean colour variation. This means every bean is roasted at its individual optimum
Quality and attention to detail is part of the Cirelli Coffee culture.
We’re Italian, so coffee runs through our family history, and when Franco Cirelli (Cirelli Snr) migrated to Australia in 1962, whilst his possessions were few, he also brought with him a wealth of old Italian sayings he remembered from a child – “Gli Antichi Proverbi Italiani”, the old proverbs about life, love, food and family that remind us to make time for the important things in life. They helped him relate to daily life in a foreign country. We captured those sayings and placed them in the opening of our original 250g retail bags. These wise little reminders have been part of our lives growing up, as they were for our parents and grandparents. They pay homage to Franco Cirelli, his life and achievement. They help preserve the Cirelli legacy and celebrate Franco Cirelli’s Italian origins. They are wise, humorous, and truthful, covering all facets of life: work, relationships, weather, food and family. They may have relevance to your life. So while you drink Cirelli Coffee, you can read, share and think about a tradition that dates back generations.
It’s our way of saying, ”enjoy this moment with us. It’s special, and so are you.“
“Quality is the product of skillful execution”
“Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skilful execution; it represents the wise choice of many alternatives.” William Foster
The Crew that Brew
2022, the crew that brew, grew and moved into our new home on Port Road Allenby Gardens. We’re changing and growing, but our coffee is still the same.
Cirelli Coffee Roasting Co – Allenby Gardens is a real working roastery. In this unique space of our roastery warehouse, customers can indulge in a beautifully hand crafted coffee, purchase retail coffee beans. Come in and see the process and savour the aroma – as beans spill out of our small batch, Giesen, cast iron drum roaster. This is our tool to unlocking each coffee’s true character. We roast each coffee variety seperately to capture the peak of flavour in each coffee. We hope you’ll visit our store and see the process first-hand.